Xcel Accounting is a fast growing accounting firm. One of the attributes for our success is our Referral Marketing Strategy. 90% of our business comes from referrals. A couple of years ago I took up the ABSL Program (Certified Networker course) offered by Asentiv (Referral Institute) through which we began building a proactive strategy on Referrals. It showed us where and how to network efficiently and effectively by using a tried and proven system.
Quantitatively we achieved a 30% growth based on this, but the qualitative benefits far exceed this. The Asentiv Life Style Community (Referrals For Life) is a community which provides structure, support system & shared learning that are catalysts for growth.
Having clarity on our Target Markets has helped us attract the type of clients we want to work with and a system to bring them to us ready to buy.
We have doubled our team to supply the demand & our reliance on referrals extends beyond client acquisition, to hiring, sourcing vendors & more. Referrals is a way of life.